Our design concept is to subdivide the pop-up store into two chambers: BLACK chamber on the outside for a sleek image, and WHITE chamber on the inside to induce an element of mystique.
We take the design inspiration from the parallel manufacturing processes of both Lamborghini and Tecknomonster using high tech, durable and light material: carbon fibre and titanium. Such that the experience from the outside of the pop-up store is stark and cool, like the perception of Lamborghini or Technomonster. This is where we would place the first Lamborghini for visitors as the first impression.
As visitors exit the casino to walk along the outside of the store, more of its softer and lighter chamber will be reviewed with an element of mystique to pull visitors in, where we subtly hide the second Lamborghini that would be revealed gradually. The WHITE chamber is lined with curvilinear white walls. We want to replicate the experience as if you are walking into a Lamborghini or opening a Tecknomonster suitcase. This is where we place softer contents such as projection mapping, with surrounding walls that can serve as backdrop of art work and the process of craft.The general layout of the pop-up is flexible: the dividing line between the BLACK chamber and the WHITE chamber can fully slide open for different public and private functions: cocktail events, magician shows, product showcases, and many more.
Our goal is to make the design a unique experience that adds to the aligned brand image of Lamborghini and Technomonster: something that is memorable, classy, and cool.