MGM Cotai Concept Store


Our design concept is to subdivide the pop-up store into two chambers: BLACK chamber on the outside for a sleek image, and WHITE chamber on the inside to induce an element of mystique.

We take the design inspiration from the parallel manufacturing processes of both Lamborghini and Tecknomonster using high tech, durable and light material: carbon fibre and titanium. Such that the experience from the outside of the pop-up store is stark and cool, like the perception of Lamborghini or Technomonster. This is where we would place the first Lamborghini for visitors as the first impression.

As visitors exit the casino to walk along the outside of the store, more of its softer and lighter chamber will be reviewed with an element of mystique to pull visitors in, where we subtly hide the second Lamborghini that would be revealed gradually. The WHITE chamber is lined with curvilinear white walls. We want to replicate the experience as if you are walking into a Lamborghini or opening a Tecknomonster suitcase. This is where we place softer contents such as projection mapping, with surrounding walls that can serve as backdrop of art work and the process of craft.The general layout of the pop-up is flexible: the dividing line between the BLACK chamber and the WHITE chamber can fully slide open for different public and private functions: cocktail events, magician shows, product showcases, and many more.

Our goal is to make the design a unique experience that adds to the aligned brand image of Lamborghini and Technomonster: something that is memorable, classy, and cool.

我們的設計概念是將這家臨時店分為兩個閣間:在外的黑閣間給人圓潤之感,在內的白閣間則給人神秘之感。我們的設計從林寶堅尼和Tecknomonster的製造流程中汲取了靈感,與它們一樣採用了高科技,耐用和輕質的材料:碳纖維和鈦金屬由此,概念店的外圍給人帶來一種剛硬冷酷的感覺,一如林寶堅尼和Tecknomonster的精準。在此我們將放置第一部林寶堅尼跑車,為參觀者帶來這兩個品牌的第一印象。當遊客離開賭場後沿著概念店的外圍行走,帶有神秘感的柔和輕盈的閣間就會被逐漸映入眼簾,吸引他們進入,我們低調地置與此處的第二輛林寶堅尼跑車也會被慢慢發現白閣間由白色曲面牆隔出,我們想打造一種彷彿坐進林寶堅尼包車或打開Tecknomonster手提箱的體驗我們將於此處將軟展示內容。 - 例如將藝術品和工藝過程 - 以立體光雕投影在周圍的牆壁上。概念店的佈局很由彈性,黑白閣間之間的間隔能被完全打開來舉辦各種公共和私人活動,例如雞尾酒會,魔術師表演,產品展示等等。我們的目標是給體驗店創造出一種獨特的體驗,與林寶堅尼和Technomonster令人難忘,經典,時髦的品牌形像一致。