Neighborhood pop-up strategy for mobile payment service provider


With Square Inc., we devised a neighborhood pop-up strategy to introduce their new tools tobusiness owners in the form of a retail pop-up and education workshops for their merchant customers. Square Pop-ups extended into series of interactive events in Chicago, Austin, and Los Angeles. Local merchants learn how Square’s tools can help start, run, and grow their businesses. You can register to attend a pop-up for workshops and networking with like-minded and entrepreneurial community members. As a bonus, attendees can schedule one-on-one sessions with a Square representative to address their specific questions. Attendees will also have the opportunity to check out local business' micro-shops at the event, and chat with other merchants that use Square. Our objectives include: reinforcing brand value, customer education, community engagement, and showcasing local merchants.

我們與Square Inc 計劃了一項社區策略,以臨時店和學習會的形式來介紹他們的新工具給商家客戶。 Square臨時店也以一系列互動活動的形式擴展到芝加哥、奧斯汀和洛杉磯。讓本地商家也能更深入的了解如何用Square的工具來開始、運營和發展他們的業務。人們也可以註冊參加學習會和與其他有類似想法的創業商家聯誼。甚至,參加者可以預約與Square代表一對一的會議,面對面地提出具體的疑问。參加者也可以在活動當中參觀當地商家的微型店,並與使用Square的其他商家聊天。我們的目標是:强化品牌價值,消費者教學,社區參與和本地商家展示。